Tourism has long been a very important and reliable source of economy for almost every country, especially the hill countries. Tourism of a country or a state makes the economic infrastructure of the country much stronger. There are several different ways of maintaining a growth rate of economy through tourism in different countries. One of the very recent promoting tools of tourism is ‘Theme Park’. The introduction of theme park on a global platform is initiated about 60 years ago, with the creation of Disneyland in California in 1955. There are other ride based theme parks and garden rich theme parks in different parts of the world as well.
Few features of dynamics of parks
- a) Family appeal,
b) Themed environments with ‘ambient amusements’,
c) Highly maintained and cleaned,
d) High investment level /unit of ride or show capacity.
Relation between Theme parks and growth of Economy-
The relations between theme parks and tourism are growing into a complex yet beneficial manner. Theme parks usually promote economic growth first on a national scale, then on the global scale and necessary to known as the best international destination. But theme parks require certain basic but essential characteristics to influx destination tourisms.
Firstly,Theme parks need to be ‘UNIQUE’ and ‘Must Visit’ destination– This can be accomplished by developing various mythical or fictional (comic) characters, special events etc.
Secondly, it must have a critical and large scale mass attraction– High technical servicing, along with high level of service from the hosts and hostesses to maintain a unique and friendly human contact and local culture.
Thirdly, Encouraging overnight stays– Overnight stays with family and friends increase 20% of the economic income. Thus theme parks with motels to provide 2-3 days stay will surely generate the desired result.
Fourthly, have complimentary destination activities– A unique tourist destination requires to promote certain recreational shopping, dining experiences and sports activities like tennis and golf.
Fifthly, support media coverage– Television broadcasting of theme parks as backdrop of celebrity game shows, competitions, conference, etc. can very easily enhance the publicity of the parks at the same time increase the financial condition of the country.
Changing Trends: Theme parks becoming essential in international tourisms-
From the 21st century onwards, theme parks are also playing important roles in enhancing global and international economic relations of a country as well. There are certain changes that we can notice in recent theme parks-
- a) Themed to Countries/ Regions– Emphasizing more entertainment than to ‘cultural’ themes. For example, the brand like Dysneland and universal studio is very popular where ever they are established like in Tokyo or Osaka. Find more theme park ideas on shoppingthoughts.com – a place to share your ideas.
b) Larger part of ‘Mixed-use’ destination projects– including multi-use office buildings.
- c) Enhancement of visitor interaction and participation– thrill rides where the rider can control individually the intensity of the ride and their experience as well, eg.- San Francisco Exploratorium.
- d) Usage of virtual reality and simulation experiences– 3D (Three Dimensional shows), virtual tours/rides in the past or environments convenient for the park’s theme etc.
- e) More Water Orientation– traditional and modern water themed rides; eg. Walibi in Belgium, etc.
- f) All weather operations (Artificial Environments)– climatically controlled walkways and areas for rest.
Besides being an important and useful way of attracting ad handling large numbers of tourists in a controlled space, these theme parks will also embody educational knowledge to the tourists about the host country’s (or place’s) environment and community values.